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	<title>Gendesic Internet Marketing &#38; Website Development</title>
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	<link>http://gendesic.com/blog</link>
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		<title>How to Get Website Traffic</title>
		<link>http://gendesic.com/blog/how-to-get-website-traffic</link>
		<comments>http://gendesic.com/blog/how-to-get-website-traffic#comments</comments>
		<pubDate>Tue, 08 Dec 2009 21:11:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[How to Get Website Traffic by Gendesic.com CEO RogerV, an SEO expert. This is a general overview / primer on where to start in layman's terms.


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			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fgendesic.com%2Fblog%2Fhow-to-get-website-traffic"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fgendesic.com%2Fblog%2Fhow-to-get-website-traffic" height="61" width="51" /></a></div><p>I get this question about once a day. Since I&#8217;m tired of answering it, I&#8217;m putting it online.. which is what you should do with the questions you get all the time!</p>
<p>First, SEO (Search Engine Optimization) = 2 parts: On-Site Content + Reputation by Others.</p>
<p>This is very very simplified here.. in truth it&#8217;s more complex, but run with me here:</p>
<p>Here&#8217;s how Google, Bing, etc. decide who gets to be the highest ranking for a given search phrase. Pretend you sell tomato soup:</p>
<ol>
<li>You need great tomato soup. This means you don&#8217;t have carrot soup&#8230; the recipe (contents) of your website are tomato soup. It&#8217;s one thing, and it&#8217;s done well. The ingredients support the outcome.</li>
<li>Other people say that you have great tomato soup. This means they link to you. If CNN.com links to you, that&#8217;s a powerful endorsement. Grandma&#8217;s blog, not so much, but it still helps. Nobody linking to you means you probably don&#8217;t have great tomato soup.</li>
</ol>
<p>Any website we build, or that you build using our automated tools, will automatically have #1 nailed down. It&#8217;s built into the soup. You hire us (or buy our automated systems) to build you a site, and since we know what you are selling, we build in #1 during construction. That is, you come to us, and buy a tomato soup recipe &#8211; and we already know it&#8217;s good.</p>
<p>Next, you need backlinks, which are other people saying your tomato soup is good. There are a few ways to get great backlinks, and you really need to know only 1 simple concept, called &#8220;Anchor Text&#8221;. Anchor text is the actual text that is linked, and it is what Google and other search engines consider to be important. Here&#8217;s what I mean:</p>
<p><a href="http://TomatoSoup.com">Tomato Soup</a> OR  <a href="http://TomatoSoup.com">http://TomatoSoup.com </a></p>
<p>is better than</p>
<p>&#8220;Tomato Soup <a href="http://TomatoSoup.com">Click Here</a>&#8220;.</p>
<p>In the latter example, &#8220;Click Here&#8221; is the actual anchor text, because it is hyperlinked. That&#8217;s it. If you know one thing about SEO, it&#8217;s this. The top example tells Google &#8220;Tomato Soup&#8221; = Your Link, whereas the lower link tells Google &#8220;Click Here&#8221; = Your Link. I assume you don&#8217;t want to rank for the phrase &#8220;Click Here&#8221;, since no human is going to search for that (at least not someone seeking your service). So if you sell, say, debt settlement, then you want &#8220;Debt Reduction&#8221; as your anchor text i.e. the portion that is actually linked.</p>
<p>Where this gets complicated is that phrases like &#8220;Debt Reduction&#8221; are extremely competitive. Until you know what you&#8217;re doing, aim low. Go for &#8220;long tail&#8221; keywords i.e. &#8220;Your Town Debt Reduction&#8221;. They&#8217;ll have fewer humans searching for this phrase, but you&#8217;re more likely to rank for (i.e. appear high in the search results) these phrases. An SEO&#8217;d blog (like this one!) can really help you by providing a framework for you to quickly and easily write SEO-friendly content so you get people to your website.</p>
<p>Once you have the content, you need some &#8220;votes&#8221; for your tomato soup i.e. your content. The best way to do this is</p>
<ol>
<li>Write articles on article websites. It&#8217;s free and it works. EzineArticles.com is the best, generally, but don&#8217;t buy the upsell.. it&#8217;s not really needed in most cases.</li>
<li>Social Media &#8211; i.e. twitter, facebook, myspace, digg.com, stumbleupon.com &#8211; these are best suited to actual specific pages on your site. When using these, make sure the file name is your anchor phrase, i.e. YourSite.com/anchor-text-here.html for example.</li>
<li>Blogging. Just google for [ "Anchor Text" "add comment" ] and you&#8217;ll find blogs that allow commenting; make a genuinely useful comment and you&#8217;ll get a backlink. Don&#8217;t just spam, or you&#8217;ll just be wasting your time. Take the time to read the post and write some real comment about it. This takes some time, but the well you&#8217;re digging can produce water for years to come.</li>
<li>Craigslist&#8230; a lot of people overlook this one, but craigslist can definitely help your SEO if you post in relevant places.</li>
<li>Forums. These are discussion boards, and the trick here is join a real conversation and say something useful, then when you do, be sure your signature contains your anchor text, linked to your website.</li>
</ol>
<p>And that is the crash course on SEO. I&#8217;ll add some more sophisticated articles over time about using video, feeder domains, configuring wordpress, etc. but really, this is the root of the issue. Other systems are just icing on the cake, tactics but not strategies.</p>
<p>Also, not covered in the above is PPC (Pay Per Click i.e. paid advertising). Should you use it? It is exactly the difference between renting a house and building a house. If you rent, you move in immediately, but the minute you stop paying you get evicted. If you build a house it takes more work, but you&#8217;ll see more payoff in the long run if you build it right..but like building a house, things can go wrong and it can turn out to be more work than you expected. You can buy an existing house and move in, which looks like buying a seasoned domain that is pre-SEO&#8217;d (call us if you&#8217;re in a competitive market, we have pre-seasoned brands/domains for this). Buying an existing house (domain and brand) is more expensive than renting short term, but can pay off longer term, and you get to move in right away as well.</p>
<p>Happy clicking!</p>
<p>By the way, my favorite call-to-action for advertising is getting popular now: Call or Click &#8211; just that &#8220;Call or Click&#8221; added to the end of your ads.</p>


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		<item>
		<title>Pardon the Dust&#8230;</title>
		<link>http://gendesic.com/blog/pardon-the-dust</link>
		<comments>http://gendesic.com/blog/pardon-the-dust#comments</comments>
		<pubDate>Tue, 08 Dec 2009 03:06:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Note for a week or two in Dec we will be making some important structural changes to our websites.
If you are seeing this, please either call for details on how we can help, or check back in a few weeks.
Thank you for your patience as we grow.


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			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fgendesic.com%2Fblog%2Fpardon-the-dust"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fgendesic.com%2Fblog%2Fpardon-the-dust" height="61" width="51" /></a></div><p>Note for a week or two in Dec we will be making some important structural changes to our websites.</p>
<p>If you are seeing this, please either call for details on how we can help, or check back in a few weeks.</p>
<p>Thank you for your patience as we grow.</p>


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		<title>Loan Modification Website Template</title>
		<link>http://gendesic.com/blog/loan-modification-website-template</link>
		<comments>http://gendesic.com/blog/loan-modification-website-template#comments</comments>
		<pubDate>Sun, 16 Aug 2009 03:59:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://gendesic.com/blog/?p=40</guid>
		<description><![CDATA[Tips, tricks, and common mistakes when setting up a Loan Modification Website Template. One common mistake people make is not considering the opportunity cost (i.e. lost leads) of an average website vs. a top performing professional loan modification website template with full marketing integration, CRM, and a control panel.


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			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fgendesic.com%2Fblog%2Floan-modification-website-template"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fgendesic.com%2Fblog%2Floan-modification-website-template" height="61" width="51" /></a></div><p>Need a Loan Modification Website Template?</p>
<p>We have exactly what you need &#8211; but better. First, most loan modification website template options are lacking some of the features our systems have as standard, such as:</p>
<ul>
<li>Videos pre-made, branded to you, to sell 24/7 for you, help a spouse explain your services to their partner, to help referral sources like real estate agents tell others about how you can help them, save you thousands of hours per year, and provide 3rd-party validation for you and your sales team.</li>
<li>Online control panel, so your loan modification website template isn&#8217;t just a starting place that will require hours of editing, weeks of waiting for a designer, or the cost of hiring a programmer. Instead, you&#8217;ll choose a template, your basic website will be setup by hand, and you&#8217;ll then take over and edit your website using a simple online control panel no more difficult than writing an email. Normally, when you find a loan modification website template, while you might save some money off the initial investment of a custom website, in the end you&#8217;ll spend more time and miss some of the features that can create more leads. Naturally, this includes hosting, so you won&#8217;t get &#8220;nickel and dime&#8217;d&#8221; for extra expenses.</li>
<li>Integrated CRM and Leads Management with <a href="http://www.SwiftCRM.com">www.SwiftCRM.com</a>. All our our loan modification website template options are pre-integrated so that your &#8220;apply online&#8221; feature will create a trackable, assignable sales opportunity. Landing pages will create leads for you and your sales team, and you&#8217;ll be able to quickly add additional landing pages for use by affiliates, various internet marketing campaigns, domain redirect so you can track your response on mail, tv, or radio campaigns, or even give each sales rep their own application page to help them close and track their own sales.</li>
</ul>
<p>One of the most important considerations in looking for a loan modification website template is how you intend to market. If you plan to run TV and radio advertising, you want to be sure to align your creative so viewers see a consistent design theme. We can help you produce a unique TV ad and introduce you to media buying teams who can take any budget (airtime starts from just $13 per 30-second spot, though average is $90 &#8211; $250, with an average cost-per-call around $40) and help you reach your audience. For companies using direct mail as their primary advertising method, your loan modification website template really needs to focus on building trust and conveying expertise.</p>
<p>Another easy addition we recommend for your loan modification website template is a guide to creating a hardship letter. This should really be password protected, and even better, can be marketing &#8220;bait&#8221; to create leads because some consumers may be starting this process on their own and could use your services. However you use this, using your loan modification website template as a resource for your clients with FAQ&#8217;s, a glossary, help on hardship letters, a personal budget form, authorization forms, etc. can help you save time handling files in process while clearly demonstrating your expertise.</p>
<p>One last consideration relevant only if you are just ramping up your company and brand is what feeling you wish to convey. This might be &#8220;trust&#8221; or &#8220;professionalism&#8221;, but can also be &#8220;inexpensive&#8221; or &#8220;tough negotiators&#8221;. Generally speaking with debt settlement and loan modification, a rather proactive &#8220;strong&#8221; brand can better create action among consumers. This means a strong use of red most commonly within your loan modification website template (red is generally a color of action, stop, danger, blood(!), emergency&#8230;), while traditionally, dark blue is the most common color of trust. Obviously red, white, and blue within the United States appears pretty patriotic, which can help companies who reference government programs within their mailer advertising or branding. While this might seem like a minute detail, the right brand image can mean the difference between Nordstrom&#8217;s and Kmart &#8211; both sell similar goods, it&#8217;s just the service and image and experience that differs.</p>
<p>If you&#8217;re looking for a loan modification website template, call us now to check out our bundled packages &#8211; we&#8217;re confident you&#8217;ll like what you see.</p>


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		<title>Loan Modification Website Design</title>
		<link>http://gendesic.com/blog/loan-modification-website-design</link>
		<comments>http://gendesic.com/blog/loan-modification-website-design#comments</comments>
		<pubDate>Sat, 15 Aug 2009 07:39:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[Tips, tricks, secrets, and common mistakes to avoid in loan modification website design. One under-used trick in loan modification website design is using instant-on video to grab your clients and make them stick.


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			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fgendesic.com%2Fblog%2Floan-modification-website-design"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fgendesic.com%2Fblog%2Floan-modification-website-design" height="61" width="51" /></a></div><p>Loan Mod&#8217;s are hot &#8211; and so any Loan Modification Website Design needs to pull all the tricks in the book to be competitive.</p>
<p>A few months back, we built www.LoanModificationClub.com and www.HomeRescueClub.com for a client. These extensive custom projects included custom wordpress themes (two of them! one for member&#8217;s only, another external public blog), a membership management system with automated checkout process, mass email campaigns and help, CPA network integration, setup on clickbank affiliate network system, and of course, a compelling front end. This landing page loan modification website design features sidebar testimonials, multiple calls to action, exit pop-ups, multiple downsells for escaping web visitors, custom checkout page, and even a viral &#8220;refer a friend&#8221; section.</p>
<p>The ironic part of this loan modification website design was that the client behind this had some personal emergencies come up, and as a result, could not follow up on the leads created by this system &#8211; so for several months, this system was languishing on the shelf, after many thousands of dollars of custom work.</p>
<p>Other examples of loan modification website design we have created includes RPMRealEstate.com as simple support for a company using mostly direct mail, and WhitehallAndCo.com, a combination debt settlement and loan modification website design. Lately, we&#8217;ve had more requests for this, and so if you happen to offer both services, be sure to contact us for some additional examples or to discuss a specific design you have in mind.</p>
<p>When we produce a loan modification website design, one of the most important questions we need to ask is how you plan to market. For those planning to focus on internet marketing, our top recommendation is an integrated customized blog theme. By using wordpress with various search engine optimization customizations, we can &#8220;teach you to fish&#8221; so you can easily create your own leads. How that happens is excactly how you came to read this article &#8211; specific articles written around a specific keyword, i.e. &#8220;loan modification website design&#8221;. In addition, we have examples of other landing pages (aka &#8220;squeeze pages&#8221; designed to &#8220;squeeze out&#8221; a visitor&#8217;s name, phone, and email to create maximum leads for use with PPC (Pay-Per-Click, i.e. Google / Bing / Yahoo advertising).</p>
<p>All that said, the single most effective way to market loan mod services is actually direct mail, based on purchased data such as realtytrac or other list providers. Since real estate is public record, these providers allow you absolute focus with your marketing for very dependable results.  For companies advertising offline via direct mail, TV, or radio, you loan modification website design is more about creating trust and educating your homeowners than actually capturing data. For these companies, a big part of loan modification website design is also providing resources to clients such as guidelines for writing hardship letters, updates on specific lenders, specific conditions like licensing and compliance information or refund policies if required by law.</p>
<p>We have a video designed to help sell within your loan modification website design. This video is very carefully written to create value for your services and make it easier for your sales team to close. This video can sell for you 24/7, comes included in all our loan modification website design packages, and is branded to your company. Online sales video also makes it easier for a spouse to explain the service (and value!) to their partner, easier for referral sources to introduce you to new potential clients by emailing your video, and saves you and your team hundreds or thousands of hours per year on basic explanations.</p>
<p>Another bundled feature in our loan modification website design packages is integrated CRM (Client Relationship Management) and leads management. SwiftCRM, our online CRM system allows your loan modification website design to feed in complete applications and leads, diposition and track sales opportunities, contacts, and hundreds more tasks related to sales automation.</p>
<p>But don&#8217;t trust this little post &#8211; instead, take a tour! Learn more about our loan modification website design now by watching our tour videos, taking a tour of some of the websites we&#8217;ve built (over 100!), taking a test drive of the CRM, and finally letting us show you what we can do to help build your loan modification business. We look forward to chatting with you soon!</p>


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		<title>Loan Modification Website Templates</title>
		<link>http://gendesic.com/blog/loan-modification-website-templates</link>
		<comments>http://gendesic.com/blog/loan-modification-website-templates#comments</comments>
		<pubDate>Wed, 12 Aug 2009 05:43:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[Loan Modification Website Templates that include video to sell 24/7, pre-integrated CRM and Leads Management, a back-office control panel, and more. Click now to demo.


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			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fgendesic.com%2Fblog%2Floan-modification-website-templates"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fgendesic.com%2Fblog%2Floan-modification-website-templates" height="61" width="51" /></a></div><p>If you&#8217;re looking for <strong>loan modification website templates</strong>, we can help.</p>
<p>First, a few words of caution: all loan modification website templates require some work (except ours&#8230;read on). If you&#8217;re handy with HTML editing tools like Dreamweaver, this can be a way to save some money &#8211; but it can also end up costing you quite a bit of time, because editing these loan modification website templates rarely go as smoothly as replacing a few bits of text.</p>
<p>More important, an average website can end up costing you far more money than getting a website done properly, because it can &#8220;bleed off&#8221; valuable leads. Generally, loan modification website templates look good, but may or may not have sufficient lead capture, options for adding needed content such as descriptions of acceptable hardship, and will definitely not have an apply online feature.</p>
<p>If you are marketing using direct mail or other offline methods, speaking frankly, you probably don&#8217;t really care about the apply online function &#8211; but you certainly do care about maximizing profits.</p>
<p>The best loan modification website templates can be integrated into both a content management system (&#8220;CMS&#8221;) so you have immediate control over your content, without having to go back and forth over minor edits, and CRM (Client Relationship Management) integration. A good CRM (like our <a href="http://SwiftCRM.com">SwiftCRM.com</a>, of course!) will do far more than just provide an autoresponder &#8211; it will disposition leads, track follow up, speed deal conversion, quickly generate proposals, and more.</p>
<p>Another great addition to loan modification website templates is using video to sell for you. The video (such as from our <a href="http://Movoxo.com">Movoxo.com</a> <a href="http://movoxo.com">marketing videos</a> system) can sell for you 24/7, makes it easy to refer you, makes it easy for a spouse to explain and propose your solution to their other spouse, and leverages your time.</p>
<p>Our loan modification website templates are bundled into a comprehensive package to help you jump-start your business. In addition to the website, the CRM, and the video, we can also help with internet marketing, postcard and mail marketing systems to light up the phones, tv ads and help with TV media buys, banner and display ads for online marketing, and servicing companies who can handle all the processing for you, so you can focus on closing sales.</p>
<p>Last, as you check out our loan modification website templates, we have combination websites that offer debt settlement and credit repair within one site &#8211; making it easier than ever to ramp up a suite of services to help consumers get back to where they want to be, debt free, with a sustainable mortgage, and better credit. Contact us to see our most recent work today, and for an in-person phone tour of how we can help you.</p>
<p>Because we offer a unified comprehensive system, we can both offer much lower overall prices and save you time getting systems to work together. All our loan modification website templates are perfectly integrated with CRM and video, slashing the hours of time going back and forth with a programmer and your own time dealing with hosting, nameservers, HTML code, or dealing with a designer to make the changes for you. Once we create your site, you&#8217;ll have easy online access to a control panel, and see changes you make real-time so you can be fully setup in usually less than an hour.</p>
<p>Take the next step &#8211; contact us now! We want to help</p>
<p>Recent Loan Modification Website Templates:</p>
<ul>
<li><a href="http://HomeRescueClub.com" target="_blank">HomeRescueClub.com</a></li>
<li><a href="http://LoanModificationClub.com" target="_blank">LoanModificationClub.com</a></li>
<li><a href="http://RPMRealEstate.com" target="_blank">RPMRealEstate.com</a></li>
<li><a href="http://WhitehallAndCo.com" target="_blank">WhitehallAndCo.com</a></li>
<li><a href="http://RogerV.com/loan-modification" target="_blank">RogerV.com/loan-modification</a></li>
</ul>
<p>Looking for something else? Another style? We&#8217;ve developed over 100 custom websites &#8211; just give us a call and let us know what you have in mind for a free estimate. Need something tricky? Shopping carts, custom wordpress blog themes, membership sites and more are all available.</p>


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		<title>Loan Modification Net Branch</title>
		<link>http://gendesic.com/blog/loan-modification-net-branch</link>
		<comments>http://gendesic.com/blog/loan-modification-net-branch#comments</comments>
		<pubDate>Mon, 10 Aug 2009 07:17:14 +0000</pubDate>
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		<description><![CDATA[Movoxo &#038; Gendesic have teamed up to offer a complete Loan Modification Net Branch including everything you need to start and succeed in the booming loan modification industry.


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			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fgendesic.com%2Fblog%2Floan-modification-net-branch"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fgendesic.com%2Fblog%2Floan-modification-net-branch" height="61" width="51" /></a></div><p>If you&#8217;re looking for a <strong style="font-weight: bold;">Loan Modification Net Branch</strong>, odds are high you used to be in the mortgage industry &#8211; simply because the phrase &#8220;net branch&#8221; was commonly used by mortgage lenders. For anyone with mortgage experience, setting up a loan modification net branch is usually pretty easy, because you&#8217;re used to dealing with DTI, LTV, and lenders. For anyone new to that lingo, that&#8217;s Debt-to-Income ratio, and Loan-to-value ratio.</p>
<p>Gendesic, Movoxo, and SwiftCRM have teamed up to offer what we believe to be the world&#8217;s best Loan Modification Net Branch. It includes everything you need to be up and running and profiting from the booming loss mitigation industry within about a week. Our package includes:</p>
<ul>
<li>Website &#8211; Highly Search-Engine-Optimized, pre-loaded with testimonials from a &#8220;sister company&#8221; until you replace them with your own, an application section, frequently asked questions, and more. In addition, we can help with internet marketing for leads, via producing banner ads, custom blog skins to enhance your SEO, and some of the industry&#8217;s best-converting landing pages for use with Pay-Per-Click (i.e. Google, MSN, Yahoo).</li>
<li>Videos &#8211; these will be embedded into your website. We actually have several videos relevant to your new loan modification net branch, which are:
<ul>
<li>Loan Mod short video + ghostwritten report to give away and create leads</li>
<li>Loan Mod main sales video to explain the process and help you sell</li>
<li>Stop Foreclosure video to help cast a wider net when selling, and increase investor referrals</li>
</ul>
</li>
<li>SwiftCRM to manage and distribute your leads, set up advanced autoresponders, and handle incoming leads automatically so you can constantly optimize your business.</li>
</ul>
<p>One of the most common mistakes in setting up a loan modification net branch is doing the negotiation yourself. Like mortgages, there are servicing companies who do a great job with this and by handling a much larger volume, allow you to focus on sales, deliver a superior service to the client (i.e. get better negotiations, larger principal reductions, etc. and more consistent results), and also provides an eye toward compliance in this rapidly evolving industry.</p>
<p>As we set up your branch we will recommend and help you set up with the right back-end service provider based on your plans. Which one you choose varies by your marketing plans and the states in which you are doing business.</p>
<p>In addition, your loan modification net branch package will include:</p>
<ul>
<li>Training, including real sales calls</li>
<li>Contracts</li>
<li>Mail marketing systems</li>
</ul>
<p>Nobody can ethically make any guarantee of income for your loan modification net branch, however, we do know of affiliates making over $100,000 per month. Considering our economy, this is a tremendous opportunity to truly help thousands of people get out of debt while earning a very substantial income for yourself.</p>
<p>In addition, anyone considering entering the field of loss mitigation should also look at debt settlement. We have a package option with a website for both, and the two services fit together hand and glove. Loan Modification payout typically yields a few thousand dollars all at once, while debt settlement can provide a cash stream for typically 18 months. Some providers then add credit repair to the end for another $750 to $2500 profit on the end, for a total per-client fees that can exceed $10,000 while genuinely helping the client at fair market value. Naturally, we have websites and marketing systems and servicers for this &#8220;holy trinity of bad-economy businesses&#8221;.</p>
<p>If you&#8217;re curious or serious, contact us for more information on building your loan modification net branch &#8211; we&#8217;ll be happy to help.</p>


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		<title>Mortgage Website Templates</title>
		<link>http://gendesic.com/blog/mortgage-website-templates</link>
		<comments>http://gendesic.com/blog/mortgage-website-templates#comments</comments>
		<pubDate>Sat, 08 Aug 2009 07:42:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://gendesic.com/blog/?p=25</guid>
		<description><![CDATA[Gendesic's Mortgage Website Templates - tips, tricks, mistakes, and advice on how to increase profits with your new mortgage website. One common mistake LO's and Brokers make is being "penny wise and pound foolish" by choosing a static template.


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			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fgendesic.com%2Fblog%2Fmortgage-website-templates"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fgendesic.com%2Fblog%2Fmortgage-website-templates" height="61" width="51" /></a></div><p>Looking for Mortgage Website Templates?</p>
<p>Mortgage Website Templates are a great place to start for a mortgage website, however, most of the mortgage website templates do not have the technical sophistication to be as profitable as possible.</p>
<p>Generally, loan officers start with a template just to get a nice website done quickly. What they don&#8217;t realize is that mortgage website templates will &#8220;bleed off&#8221; hard-earned traffic and in the end, cost far more in lost profits than the money saved from finding a proper solution.</p>
<p>Typically mortgage website templates are a great jumping off place, but don&#8217;t have some crucial features that can make all the difference in your mortgage practice and ultimately lead to profit:</p>
<ul>
<li>Lead-capture on nearly every page with a compelling reason to register and/or contact you with multiple &#8220;Calls to action&#8221;. A great landing page might convert over 20% of all incoming unique visitors, while most mortgage website templates convert less than 1%. As a result, many mortgage lenders don&#8217;t want to invest much money into getting an effective website built, simply because they have never experienced receiving a stream of free incoming leads. Saving money is the primary reason a loan officer or broker looks for mortgage website templates, but unless one has a team to fully implement a complete internet marketing system this is &#8220;penny wise but pound foolish&#8221;.</li>
<li>Integrated CRM (Client Relationship Management). Most Mortgage website templates are a good jumping off point, but connecting one of these to a CRM in the end will take several hours and for most loan officers, work by a programmer or designer. A good CRM is much more than simply an autoresponder, though this is definitely one of the features your website should integrate as a means to automatically incubate leads. A good CRM can disposition leads, schedule follow-up, and guide more prospects into becoming paid clients and eventually referral sources.</li>
<li>Videos to build trust, save you time explaining the same concepts over and over, increase referrals, and educate your borrowers. Most mortgage website templates don&#8217;t have any video available, though a good site should allow you to easily add podcasts, webcam videos, and &#8220;template videos&#8221; or subscription videos to develop leads from multiple channels such as FSBOs, real estate agent referrals for homebuyers, rehab loans, investor loands, etc.</li>
<li>Online 1003. Strictly speaking this is more about saving time and helping an LO or broker work more effectively more than increasing leads production.</li>
<li>Integrated blog, hopefully on a Wordpress platform. Wordpress is hands-down the world&#8217;s most popular blogging platform, and what it can help you do is exactly what we&#8217;re doing for you right now: quickly write keyword-rich articles about a specific topic, without having to deal with programming or design.</li>
<li>Integrated Content Management system. These systems allow you to quickly add new pages and edit existing pages within your website, without having to spend time dealing with designers or money on programmers, and with better results. We have a collection of mortgage website templates that are highly search-engine-optimized and pre-integrated with not just our CMS control panel management system, but also SwiftCRM for autoresponders and client management, and iSignature.com electronic document signature for signatures of RESPAs and 1003&#8217;s online.</li>
</ul>
<p>If you&#8217;re looking for mortgage website templates, we encourage you to contact us for a quick tour of websites we&#8217;ve built. We are proud to provide very compelling packages with far greater value, power, and functionality for not much more than a typical static template website.</p>


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		<title>Mortgage Website</title>
		<link>http://gendesic.com/blog/mortgage-website</link>
		<comments>http://gendesic.com/blog/mortgage-website#comments</comments>
		<pubDate>Fri, 07 Aug 2009 09:01:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://gendesic.com/blog/?p=22</guid>
		<description><![CDATA[Strategies, secrets, tips, and tricks for a mortgage website - and common mistakes. Free DVD and Free Trial of a Mortgage website system.


Related posts:<ol><li><a href='http://gendesic.com/blog/mortgage-website-templates' rel='bookmark' title='Permanent Link: Mortgage Website Templates'>Mortgage Website Templates</a> <small>Gendesic's Mortgage Website Templates - tips, tricks, mistakes, and advice...</small></li>
</ol>

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			<content:encoded><![CDATA[<p>The difference between an average <strong>mortgage website</strong> and a great mortgage website can be hundreds of free leads per year and thousands of hours of time saved.</p>
<p>Our approach is about absolute one priority: results. Whether you&#8217;re looking at pre-developed mortgage website templates, hiring a designer for custom development, or a hybrid of mortgage website tools and custom design, here are the metrics for success we recommend you consider:</p>
<ul>
<li>Lead Capture on just about every page, and &#8220;above the fold&#8221; on the home-page for maximum lead generation.</li>
<li>Online 1003 for clients to apply online. Generally speaking, most consumers need their comfort level raised via online videos or a conversation with you prior to applying online, however, a well-positioned LO or broker who insists upon online application for homebuyer qualification will succeed in having a majority of incoming new clients apply online</li>
<li>Search Engine Optimization, which involves two components: &#8220;on-site&#8221; which refers to a very specific blend of technical details such as page file name, image alt tags, h2-h6 tags, etc. which google interprets as what a page means, coupled with backlinks which are interpreted as a &#8220;vote&#8221;, the &#8220;intensity&#8221; of which depends on the popularity (i.e. CNN.com is more important than Mom&#8217;s Blog) and content of the linking site. Note the &#8220;recipe&#8221; for Yahoo and MSN (Bing) places more importance on file name, while Google favors a complex backlink system. Whatever the case, a well SEO&#8217;d website can make a massive difference in your website position. Also, if you have existing website with a search engine ranking worth holding, care should be invested at time of setup to ensure you build on the traffic you already have.</li>
<li>Landing Pages if using any paid traffic sources, for absolute control over compelling headlines, instant-on video, and advanced features like entry pop-ups, exit pops, and below-fold content to maximize quality score. A great landing page might convert over 30% of all incoming unique visitors into leads, while a typical mortgage website made by a company that doesn&#8217;t truly understand internet marketing might only capture .05%. Increasing on-site conversion can more than triple your results with zero increase in on-going marketing expenditure.</li>
<li>Video Education. Using online video has gone from a &#8220;bell and whistle&#8221; to a must-have for the following reasons:
<ul>
<li>Easier Sharing. Do you really want a husband explaining a buydown to his wife? Do you want to make it easy for real estate agents and financial planners to refer you?</li>
<li>Time Savings.. how many times a month do you explain the same topic over and over? Video never has an off day, positions you as an expert, and frees up time for you to spend more time closing.</li>
<li>Better retention. Video is simply superior at conveying and persuading compex topics</li>
<li>It allows backtracking without losing face. If you show a video to a client but they later don&#8217;t like the idea, video provides an easier exit to the sale process by simply emailing them a video and telling the prospect or client it is a strategy they should consider.</li>
</ul>
</li>
<li>Online login is more hype than fact. Strictly speaking, a lot of loan officers ask about offering a client login, but our research shows the clients lose their passwords a lot, don&#8217;t actually login and use the system, and then hassle the lender for either information or access anyway. Instead, automated outgoing status messages do a better job at giving the client status, and furthermore, provide an excellent platform to cross-selling and turning the client into a referral source. Statistically, a current client is 70% more likely to refer you than a past client.</li>
<li>Autoresponders. As you can see from our overall process, we&#8217;re big fans of &#8220;information robotics&#8221; &#8211; autoresponders, video, and computerized systems to put your business on autopilot. These days, a good mortgage website and marketing system will require little or no on-going maintainance and will produce the leads required to help you reach your financial goals.</li>
<li>Control panel system. A good online content management system will allow you to change the website yourself in just minutes, without having to wait for a designer or spend money on a programmer. These days, companies like ours spend more money in a week on programming than most independent mortgage lenders spend in a year &#8211; so there&#8217;s no reason to re-invent the wheel. Instead, use existing technology as leverage, so you can &#8220;stand on the shoulders of giants&#8221; and quickly ramp up your business so youc an spend time closing and building your team and/or referral sources.</li>
</ul>
<p>We can help! For a tour of our recent work including mortgage website examples, please contact our team.</p>


<p>Related posts:<ol><li><a href='http://gendesic.com/blog/mortgage-website-templates' rel='bookmark' title='Permanent Link: Mortgage Website Templates'>Mortgage Website Templates</a> <small>Gendesic's Mortgage Website Templates - tips, tricks, mistakes, and advice...</small></li>
</ol></p>
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		<title>Debt Settlement Website Template</title>
		<link>http://gendesic.com/blog/debt-settlement-website-template</link>
		<comments>http://gendesic.com/blog/debt-settlement-website-template#comments</comments>
		<pubDate>Thu, 06 Aug 2009 18:39:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[One of the common mistakes some debt settlement website template providers make is not having lead-capture above the fold on the main page. Choose from several pre-made debt settlement templates created by Gendesic.


Related posts:<ol><li><a href='http://gendesic.com/blog/debt-settlement-website' rel='bookmark' title='Permanent Link: Debt Settlement Website'>Debt Settlement Website</a> <small>Debt Settlement Websites Gendesic.com staff has created. See custom built...</small></li>
</ol>

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			<content:encoded><![CDATA[<p>If you&#8217;re looking for a <strong>Debt Settlement Website Template</strong>, odds are high you&#8217;re either HTML-friendly, or have a web designer on staff and are looking for a good &#8220;jumping off point&#8221;.</p>
<p>Gendesic has not only several debt settlement website templates to choose from, but a 100% web-based control panel system (i.e. a &#8220;CMS&#8221; or &#8220;Content Management System&#8221;). This proprietary system was developed by our team to make it easy for anyone to build or edit their website, without having to know HTML, hire expensive programmers, or wait for a designer to make little changes. Furthermore, our system is pre-connected to SwiftCRM for automatic importing and distribution of leads, easy hookup to the world&#8217;s most powerful autoresponder, and even an online application section. Over time, we plan to add online login for clients so debt settlement website template users can upload their own credit card statements and more.</p>
<p>While you&#8217;re here, be sure to check out Movoxo.com&#8217;s <a href="http://movoxo.com/blog/debt-settlement-marketing/">Debt Settlement Marketing</a> Videos (<a href="http://Movoxo.com/media.php">http://Movoxo.com/media.php</a> to preview) &#8211; these are a simple subscription product you can embed into any website, and are pre-built into all our Debt Settlement Website Template options.</p>
<p>A good Debt Settlement Website Template should include the following:</p>
<ul>
<li>Main page, which must have lead-capture &#8220;above the fold&#8221; for maximum lead generation</li>
<li>Landing page, if doing internet marketing</li>
<li>Debt Savings Calculator&#8230; notice the language? i.e. &#8220;Debt _savings_ calculator&#8221; sounds more compelling</li>
<li>Video to explain the process</li>
<li>FAQ of common questions..note this is really your chance to hijack objections, by the way</li>
<li>About you &#8211; this is really to build trust. Anyone looking at this page is trying to determine if they should do business with you, so if possible, include shots of your office building, BBB ratings, etc. &#8211; any 3rd party authentication</li>
<li>Example Settlements &#8211; this is really for consumers to get a sense of how you can help them.</li>
</ul>
<p>Recent work by us:</p>
<ul>
<li><a href="http://NoDebtPain.net">NoDebtPain.net</a> &#8211; very well search engine optimized, nice clean look</li>
<li><a href="http://DebtReset.com">DebtReset.com</a> &#8211; like the video host? This can cut bounce rate in half and quadruple page-visit-time.</li>
<li><a href="http://RPMRealEstate.com">RPMRealEstate</a> &#8211; this is actually for loan mods, but we have combo sites in development (not ready to show yet, but we can definitely do it, and even add credit repair if needed)</li>
<li><a href="http://DebtDiscounters.com">DebtDiscounters.com</a> &#8211; we did several banner ads as well for them, ask to see them if interested</li>
<li><a href="http://HomeRescueClub.com">HomeRescueClub.com</a> &#8211; notice exit popups and downsells, instant on custom video, banner / mass email ads, and much more.</li>
<li><a href="http://LoanModificationClub.com">LoanModificationClub.com</a> &#8211; same site, different skin</li>
</ul>
<p>If you&#8217;re serious about your web presence, please get in touch. A Debt Settlement Website Template strictly speaking can save you money, but in the end, leave you with a lot more work &#8211; why not just outsource the whole project to us, so you can focus on getting traffic, closing deals, and building your business?</p>


<p>Related posts:<ol><li><a href='http://gendesic.com/blog/debt-settlement-website' rel='bookmark' title='Permanent Link: Debt Settlement Website'>Debt Settlement Website</a> <small>Debt Settlement Websites Gendesic.com staff has created. See custom built...</small></li>
</ol></p>
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		<title>Real Estate Website</title>
		<link>http://gendesic.com/blog/real-estate-website</link>
		<comments>http://gendesic.com/blog/real-estate-website#comments</comments>
		<pubDate>Sun, 07 Jun 2009 05:41:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://gendesic.com/blog/?p=13</guid>
		<description><![CDATA[Gendesic.com is the developer of a new real estate website co-op project pooling agents together with exclusive territories.


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			<content:encoded><![CDATA[<h2><span style="font-weight: normal;">If you need a <strong>Real Estate Website</strong>, we have several options.</span></h2>
<p>Within the real estate industry, there are several specialized IDX / RETS provider type sites. Most of these are very un-search engine optimized, and many do not have map-search.</p>
<p>Generally, the best websites are custom built &#8211; and that means expense.</p>
<p>We have a new concept for your real estate website: Cooperation insteat of competition. You&#8217;ll still have exclusive territory, but share the expense, upkeep of owning a top-shelf real estate property. </p>
<p>Our first project to really use the incredible backend software we&#8217;ve developed is <a href="http://PerfectHomeWizard.com">PerfectHomeWizard.com</a> for homebuyers.  This system is more than just version 2.0 of the former SecretsKit.com, which was a pretty simple stealth squeeze page to produce homebuyers. The new system already has highly SEO&#8217;d instantly-generated city-specific squeeze pages, integration with <a href="http://SwiftCRM.com">SwiftCRM</a> backend, and will soon have a map-based IDX/RETS search. We developed a custom solution two years back and in many searches, outranked some of the big-time brands you may have heard of in natural search.</p>
<p>We&#8217;ll post more about this as we grow &#8211; but for more information about a a real estate website, please contact our team. Also, be sure to check out the videos and media at <a href="http://Movoxo.com/media.php">Movoxo.com/media.php</a> &#8211; which you can embed into any real estate website and/or blog.</p>


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